Lomonosov MSU Business School and SPLAT GLOBAL company bring together years of experience in entrepreneurship, launching innovations, and science potential to create a course for young entrepreneurs with diverse backgrounds.
Business practitioners and MSUBS professor developed a comprehensive framework for launching a product and bringing it to the market, which can be applicable in multiple contexts, whatever business you are involved.
The course starts September 20rd 2024.
How to identify entrepreneurial idea which has potential?
Get accustomed with tools and methodologies to evaluate the market.
How to find your niche and understand customer behaviour?
Technologies for product development, successful product critea and product life cycle.
Building of distribution, planning horizon
P&L, sales analyses. Leadership across cultures
Yes, you can. Once you complete the course and submit all home assignments, you will be awarded with 6 ECTS.
The course is avaiable online.
This is a two-months course, lasting from September to November.
The course starts on September 20th 2023.
There are no formal prerequisites to this course. However, to be able to perfom well and benefit from the course, a student should possess basic understanding of management and marketing.
You will be granted with the certificate upon the course completion.
Once the course starts, you will be assigned to one of the projects. After each module you will be given an assignment constituting a specific part of your project. In the final class you are expected to present your project.
All students enrolled in this course will be divided into project teams. Only group project performance is possible.
Unfortunately, you cannot join the course after the registration deadline.