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“ACT LIKE AN OWNER GLOBALLY” by SPLAT

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Hands-on course for entrepreneurs based on a global company success

Lomonosov MSU Business School and SPLAT GLOBAL company bring together years of experience in entrepreneurship, launching innovations, and science potential to create a course for young entrepreneurs with diverse backgrounds.

Business practitioners and MSUBS professor developed a comprehensive framework for launching a product and bringing it to the market, which can be applicable in multiple contexts, whatever business you are involved.

The course starts September 20rd 2024.

Course overview

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Hands-on course

70% practice and 30% theory
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Mentors support

Each module is delivered by an expert from the company
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Feedback from trackers

Guidance from professionals throughout the course and while doing home assignments
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Community of like-minded people

Share, brainstorm, create and boost your entrepreneurial potential
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Adjustable schedule

Online course, one Saturday per week, 2 months
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International environment

master your English and cross-cultural skills
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Credit bearing

4 ECTS, 32 contact hours
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Home tasks & final assessment

Home assignment after each session and your own project for one of the international markets
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Tuition fees

20 000 RUB
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Course speakers

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Нидзий Анастасия Игоревна

Бренд-директор и автор инновационных проектов в SPLAT Global в странах РФ/СНГ, EMEA, APAC, CHINA
Лидер образовательных программ для предпринимателей, журналист

Образование
2011 Российский Государственный Гуманитарный Университет (РГГУ), факультет менеджмента, рекламы и маркетинговых коммуникаций, Москва
2007 Северный (Арктический) федеральный университет (САФУ), факультет международной коммуникации и переводоведения, Архангельск

Дополнительное образование / Повышение квалификации:
2023 Harvard Business School, Business Strategy course
2014 International coaching university, Академия L’Oréal, бизнес-программа бренд-менеджмента и создания новых продуктов
2008 Московский Институт Телевидения и радиовещания Останкино, факультет журналистики и PR
Профессиональный опыт
5+ лет опыта в международных FMCG компаниях Coca-Cola Hellenic, L’Oréal, SPLAT Global по развитию брендов. Лидер по запуску инновационных продуктов от идеи до полки с масштабом международной дистрибуции, а также программ по развитию b2b бизнеса; опыт работы в департаментах маркетинга, PR, продажах в категориях красоты и здоровья.
Преподавательская деятельность и менторство в области предпринимательства, брендинга и коммуникаций в бизнес-школах, ВУЗах.
Сотрудничество c фондами и активное участие в развитии программы корпоративного наставничества для детей и подростков из детских домов.

Преподаваемые дисциплины:
Продуктовый подход
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Alexandra Podporinova

Head of PR Department, Splat Global
Strategist and creator with 20 years of experience in PR and marketing communications. Background in journalism. Passion about people and new ideas urges her to launch and manage

projects and promote activities for the good. Active at helping and mentoring young talents, as believe that new generation has a great potential. 
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Delphine Varenne

Head of Marketing, Europe
Delphine is responsible for leading the company’s marketing and communication strategy for the European region.

She is focused on driving the company’s vision of making the world’s best natural toothpaste and the desire to help people — at least one person every day and building marketing programmes that promote the latest innovations with Biomed and Biomio products.

Delphine joined SPLAT in Feb 2023 with over 15 years’ experience in the telecommunications (Nokia, Samsung, Sony) and fashion industry (Lacoste) spanning across roles in commercial strategy, marketing, brand management and creative.

Prior to joining the SPLAT family, Delphine spent 7 years at Nokia where she served as Global Head of Creative Marketing. As a passionate advocate for sustainability and natural products Delphine strongly supports SPLAT multiple product innovations with focus on people and planet at its core.
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Marina Dzhashi

International communications practitioner and an invited MSUBS professor of cross-cultural management
International communications practitioner and an invited MSUBS professor of cross-cultural management

Has lived, studied and worked in the USA, UK, India and Japan, works as consultant for the Russian and international companies on cross-cultural communication strategies

Has conducted within the fameworks of St. Petersburg Economic Forum and Eastern Economic Forum hundreds of interviews and moderated panel discussions with the leading business figures from Russia and the world

Hosts and produces the online radio show «International business practice through the cross-cultural lens»
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Renata Khusnutdinova

Regulatory affairs manager at SPLAT GLOBAL
Regulatory affairs manager at SPLAT GLOBAL

Professional pharmacist with MSc from King’s College London,

responsible for assessment of regulatory barriers to launch products on foreign markets
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Svetlana Kopytina

Head of Environment & Resources at SPLAT GLOBAL
Head of Environment & Resources at SPLAT GLOBAL

PhD in biotechnology, has more than 20 year of professional experience in production and environmental projects
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Course content

1

ENTREPRENEURSHIP

MODULE 1

How to identify entrepreneurial idea which has potential?

2

RESEARCH

MODULE 2

Get accustomed with tools and methodologies to evaluate the market.

3

CUSTOMER

MODULE 3

How to find your niche and understand customer behaviour?

4

PRODUCT

MODULE 4

Technologies for product development, successful product critea and product life cycle.

5

MARKET ENTRY

MODULE 5

Building of distribution, planning horizon

6

POST-ANALYSIS

MODULE 6

P&L, sales analyses. Leadership across cultures

The course “Act Like an Owner Globally” is for you, if you are

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Looking for entry market opportunities for your business

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Bachelor or master student with a general knowledge in management and marketing

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Pursuing a career of entrepreneur or considering one

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Invented a product but don’t know how to commercialize it

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Fluent in English (B2 is recommended)

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Mastering your leadership skills

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In searche for a new business knowledge

FAQ

Can I earn credits from this course?

Yes, you can. Once you complete the course and submit all home assignments, you will be awarded with 6 ECTS.

Is the course delivered online or offline?

The course is avaiable online.

What is the course duration?

This is a two-months course, lasting from September to November.

When does the course start?

The course starts on September 20th 2023.

Can I take the course if I don’t have management background?

There are no formal prerequisites to this course. However, to be able to perfom well and benefit from the course, a student should possess basic understanding of management and marketing.

Which document will be given upon the course completion?

You will be granted with the certificate upon the course completion.

Which assignments will I have during the course?

Once the course starts, you will be assigned to one of the projects. After each module you will be given an assignment constituting a specific part of your project. In the final class you are expected to present your project.

Do I have to make a project in a group or individually?

All students enrolled in this course will be divided into project teams. Only group project performance is possible.

Can I join the course after it started?

Unfortunately, you cannot join the course after the registration deadline.

Ask your question

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Registration

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    Денисова Дарья

    Ответственный секретарь приёмной комиссии +7 (495) 939-21-03 admission@edu.mgubs.ru
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    Ирина Березовская

    Руководитель отдела бизнес-практики и содействия трудоустройству +7 (495) 939-02-42 berezovskaya@edu.mgubs.ru